Case study · Keller Digital LLC
Ronin Brazilian Jiu-Jitsu
The public website for a Brazilian jiu-jitsu academy in Chester, Maryland. Keller Digital built it and hosts it on Cloudflare.
Live site: https://ronin-bjj.com
What the business publishes
Ronin Brazilian Jiu-Jitsu is in Chester, Maryland. The site lists the street address 1569 Postal Road, Chester, MD 21619, and the phone number (410) 708-9030. A Google Maps link is in the site’s llms.txt.
The homepage headline is “Learn to grapple. Learn to strike. Keep showing up.” Adult and teen memberships start at $150 a month and include every class on the schedule. Youth pricing starts at $125 a month. The site says family, military, and public servant discounts are available, and that people should discuss them during a free trial week.
Programs named on the site are Adult BJJ, Youth BJJ (ages 4–12), Teens BJJ (13–17), and Muay Thai/MMA. The academy states that it is a member of the Carlos Machado Jiu Jitsu Association. The instructors page names Aaron Lawrence as head instructor. Andy Keller, who runs Keller Digital, is listed there as a blue belt under him.
The weekly schedule, as published
Class times are on the schedule page and repeated in llms.txt. They include:
- Monday: Teens BJJ 5:00–6:00 pm; Adult BJJ (Gi) 6:00–7:30 pm; Muay Thai/MMA 7:30–8:30 pm.
- Tuesday: Youth BJJ (4–12 years, No-Gi) 5:00–6:00 pm; Adult BJJ (Gi) 6:30–8:00 pm; Muay Thai/MMA 8:00–9:00 pm.
- Wednesday: Adult BJJ (No-Gi) 6:00–7:30 pm.
- Thursday: Youth BJJ (4–12 years, No-Gi) 5:00–6:00 pm; Adult BJJ (No-Gi) 6:30–8:00 pm; Muay Thai/MMA 8:00–9:00 pm.
- Friday: no classes.
- Saturday: Adult BJJ (Gi) 9:00–10:30 am.
- Sunday: Open Mat (Gi and No-Gi) 2:00–3:00 pm.
Pages on the live site
The sitemap lists these public URLs:
- Home
- Adult BJJ
- Youth BJJ
- Teens BJJ (13–17)
- Muay Thai/MMA
- Instructors
- Schedule
- Free trial classes
- Pricing
- Contact
There is also llms.txt and robots.txt, which points at the sitemap. The homepage and the schedule page include JSON-LD. The homepage publishes a LocalBusiness (with the address, membership offers, and opening hours) and an FAQPage.
What Keller Digital did
We designed and built the public site and we host it on Cloudflare. A request to the homepage returns a Cloudflare server header. The work a visitor can check is the pages above: program descriptions, instructors, the schedule, pricing, the free trial, contact details, structured data, and llms.txt.
This case study does not report visitor counts, search rankings, or quotes from students. Those are not part of this page.
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